Swedish brand introduces five new outdoor and survival knives at 2017 Winter OR
Göteborg, Sweden — (Jan. 10, 2017) — Hultafors Group AB is proud to introduce five new Swedish designed knives for outdoor, camping and survival to the North American markets. Debuting at the 2017 Outdoor Retailer Winter Market, the new designs draw on the brand’s 125-years of experience developing tools synonymous with precision, craftsmanship and safety.
Hultafors knives are based on classic Nordic fixed blade designs known for functional style and supreme utility. The blades feature a Scandinavian flat grind for superior sharpness, versatility and easy maintenance. Each knife blade is hardened to 58–60 HRC and sharpened in several steps with attention paid to the grinding, honing and stropping. Both handle and holster are made from super-durable polypropylene (PP) plastic, and the handle is designed to provide a safe and comfortable grip.
Interest in fixed blade knives continues to grow among survival, bushcraft and outdoor enthusiasts. Knife users are seeking an affordable, high performance tool that feels safe and comfortable in hand with properly treated steel that stays sharp and holds up to hard use.
“A well-made fixed-blade knife is the most trustworthy, easy-to-use tool you’ll ever own,” says Hakan Carlson, commercial manager at Hultafors. “Our Nordic style knives are top quality, competitively priced and represent a great overall value.”
Sport Hansa, the exclusive U.S. Hultafors importer and distributor, will introduce Hultafors knives during the 2017 Outdoor Retailer Winter Market this January in Salt Lake City (booth BR 529). Please contact Matt Huff (firstname.lastname@example.org) to book a retail sales appointment or James Graven (email@example.com) to book media appointment. For more information, visit hultafors1883.se.
About Hultafors Group AB
Hultafors launched more than 130-years ago with the innovation of the folding rule. Today the company is represented in 40 countries and has over 10,000 points of sale. Hultafors offers a wide selection of hand tools that deliver the best possible function, reliability and precision. Hultafors success comes through leading edge product development, creating function-specific tools together with hard-working professionals. Known by craftsmen for top-quality performance that can be relied upon for daily hard use and most importantly, feels right in the hand. Hultafors tools are sought after by outdoor, camping, survival, and bushcraft enthusiasts seeking the best functionality, reliability and durability. Please visit hultafors1883.se to learn more.
About Sport Hansa
From Europe to America, Asheville-based Sport Hansa imports and distributes authentic, innovative outdoor brands and product lines. Serving over 480 specialty retailers in the North American market, Sport Hansa represents European brands Helle (Norway), Hults Bruk (Sweden), Nordic Pocket Saw (Sweden), Kupilka (Finland), and Terra Nova Equipment (England). Each brand offers a unique yet complementary product mix combined with a compelling brand history that stands out in terms of performance, authenticity and innovation. For more information, please visit www.sport-hansa.com.